Aishen is an Digital Marketing Strategist and Executive VA with over 4 years experience focusing on Digital Marketing and Operation Management. She also comes with experience in Social Media Management, Social Media Lead Generation, Copywriting and Graphic Design. She performed a leadership roles for teams which caters Operations Support to clients from Real Estate, Fitness Industry, Cosmetic Company and Entrepreneurs. Aishen has technical background on Email Automation and Sales Funnels. During her freelance career she acquired extensive hands-on experience in Digital Marketing Email Automation, Sales Funnel, Lead Scoring and Campaign Analytics. She implemented marketing strategies and configured ActiveCampaign, MailChimp, Klaviyo, Convertkit, Brevo, Omnisend, Flodesk, Hubspot and Kajabi to align with specific marketing goals and objectives. She performed effective segmentation through personalized messaging and content to target specific audience segments, resulting in increased engagement and conversions. She possess a deep understanding of email marketing best practices and have designed visually appealing and engaging email templates that align with brand guidelines. By monitoring and analyzing campaign performance, she make data-driven decisions to optimize engagement and conversion rates, continuously improving results. She maintained and managed customer databases, ensuring data integrity and accuracy for improving businesses ROI and Customer Engagement. She has extensive experience on Operations Management to ensure that work delivered to the clients has quality and aligned with company policies and collaborated with cross-functional teams to ensure alignment of marketing efforts and achievement of business objectives.