Joy is a results-driven copywriter and landing page designer from the Philippines who specializes in building conversion-focused landing pages, funnels, and email campaigns that help businesses generate more leads and increase sales. She mainly helps service-based businesses, eCommerce brands, and coaches turn casual readers into paying clients through clear, persuasive, and customer-first messaging. Here’s an overview of her process: ✔Deep market research: Begins with thorough online research (industry trends, customer reviews, forums) and customer interviews to understand the market and target audience. ✔Competitor analysis: Breaks down the top 5 competitors to identify messaging, offers, funnels, and gaps. Collects high-performing examples into a swipe file. ✔ Positioning & style guide: Creates a messaging map and visual/voice style guide so the copy and design align with how the business wants to be perceived. ✔ Wireframes & design inspiration Builds wireframes in Figma and curates design swipes to show layout, hierarchy, and user flow. ✔ Copywriting using proven frameworks: Crafts headlines, hooks, body copy, and email sequences using tested frameworks and tailored swipe ideas. ✔ Integrate persuasive design & sales psychology: Applies persuasive design principles and sales psychology (big-domino problems, buyer awareness levels, objection handling) so the page and copy work together to convert. Here’s a quick summary of her skills: ✅ Writing High-Converting Funnel & Landing Page Copy ✅ Designing & Building Opt-in Landing Pages ✅ Designing & Building Squeeze Landing Pages ✅ Creating Wireframes on Figma ✅ Landing Page Design Optimization ✅ Mobile - Responsive Designs ✅ Email Campaigns & Automation Sequences ✅ Long-Form Sales Letters & Lead Magnets ✅ Social Media Ads, Captions & Content Creation ✅ SEO-Friendly Blog Writing ✅ Copy Audits & Optimization for Conversions What sets her apart: ✔Skilled in deep market and competitor research, understanding buyer wants, fears, dreams, and pain points. ✔Experienced in writing persuasive copy that influences without sounding overly “salesy.” ✔Creates landing pages, emails, and sales assets designed to guide audiences from curiosity to conversion. Her preferred tools: 📌 WordPress 📌 Shopify 📌 Gempages 📌 Kajabi 📌 Clickfunnels 📌 Systeme IO 📌 Klaviyo 📌 Figma 📌 Canva 📌 M[hidden] 📌 Help Scouts 📌 Google Workspace 📌 Meta Business Suite Want to work with me? Here’s the Next Steps: 💬 Send me a message sharing details about your offer, your target audience, and the biggest challenge you’re facing with conversions right now.