As a Marketing Specialist I am responsible for executing marketing strategies to promote a company’s products or services, increase brand awareness, and generate leads. They work closely with marketing teams, sales departments, and sometimes clients, to ensure campaigns are effective and aligned with business goals. Key Responsibilities: - Assist in developing and executing marketing campaigns across digital and traditional platforms. - Collaborate with design, content, and digital teams to produce creative marketing materials. - Oversee email marketing, social media, PPC, SEO, and content marketing initiatives. - Market Research: - Conduct market research to identify trends, customer behavior, and competitive analysis. - Use insights to refine strategies and increase campaign effectiveness. - Content Creation & Management: - Write and create compelling marketing content for blogs, websites, emails, and social media. - Ensure brand consistency across all content and channels. Social Media Management: Manage and monitor social media channels to engage the audience and drive traffic. Analyze social media metrics and adjust strategies to improve engagement and growth. Lead Generation: Plan and execute strategies to generate leads and increase customer acquisition. Track lead conversion rates and optimize campaigns for better results. Report on campaign performance and suggest improvements. Collaboration & Communication: Work with cross-functional teams (sales, design, product) to ensure campaigns are aligned with business objectives. Coordinate with external agencies or vendors when needed. - Assist in managing the marketing budget, ensuring efficient use of resources. - Track expenses and optimize costs where possible. - Required Skills & Qualifications: Technical Skills: - Proficiency in marketing software (e.g., Google Analytics, HubSpot, MailChimp). - Knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, Facebook Ads). - Familiarity with content management systems (CMS) like WordPress. - Understanding of CRM software for lead tracking and analysis. Soft Skills: -Excellent written and verbal communication skills. - Strong analytical and problem-solving abilities. - Creative thinker with attention to detail. - Ability to work in a fast-paced environment and manage multiple projects. - Experience with graphic design tools like Photoshop or Canva. - Strong understanding of social media algorithms and trends. - Key Performance Indicators (KPIs): - Increase in website traffic and social media followers. - Growth in lead generation and conversion rates. - Improved engagement across digital channels. - Positive return on marketing investments (ROI).