Creative and tech-savvy video editor of experience optimizing thumbnails and editing YouTube videos for engagement and viewership. Skilled at quickly grasping channel goals and target audiences to enhance video clickthrough rates. - Edited over 50 YouTube video thumbnails using Photoshop and Canva, improving clickthrough rates by an average of 15%. Optimized thumbnails for search visibility through strong contrast, text overlay, and strategic use of negative space. - Executed post-production editing for YouTube videos up to 15 minutes in length, including slicing clips, audio balancing, color correction, transitions, lower thirds, captions, and audio ducking. - Partnered with clients to conceptualize and create eye-catching custom thumbnail templates and graphics aligned to video strategy and brand aesthetics. - Managed all stages of video editing workflow from initial brief through final approval using project management software. Coordinated with animators and designers on motion graphic assets. -Tracked and analyzed thumbnail and video performance data to identify top-performing styles and areas for improvement. Provided data-driven recommendations to optimize future video projects. -Remained up-to-date on the latest YouTube algorithm changes, trends, and best practices through continual education and testing. Leveraged knowledge to achieve KPIs. -Technically proficient across Adobe Creative Suite, Final Cut Pro, Imovie, Capcut, YouTube Studio, and content management platforms. - Creative and meticulous content professional with many years of proven experience researching, writing, and editing engaging copy across diverse industries. -Partnered with marketing teams to develop innovative content and optimize messaging and tone for target demographics and personas. Created content adhering to strict brand guidelines and SEO best practices. -Researched and interviewed subject matter experts to create accurate, informative content on complex industry topics. Conducted keyword research to optimize content for search visibility. -Tracked analytics and created reports summarizing the performance of content.